Submitted by Steven Hoffman on Tue, 05/04/2010 - 07:25
Demand for Natural, Organic and Green Products grew 41% between 2004 and 2009.
The LOHAS or Lifestyles of Health and Sustainability market, comprising, natural, organic, sustainable and socially responsible products and services, is growing 10-15% per year. Even in a tough economy, 35% of U.S. consumers are still willing to pay more for green products.
In fact, the “green living” market grew 41% between 2004 and 2009, according to market research firm Mintel. Based on research released in April 2010 by the Natural Marketing Institute, the LOHAS market is estimated at $290 billion, with U.S. consumer spending in the five general LOHAS market sectors for 2008 as follows:
