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A Family Recipe Becomes an Organic Pantry Staple - Meet Jody Nagel, Founder of Boulder Granola
Submitted by Shoshana on Sat, 01/18/2014 - 12:44
What inspired you to start your business?
Using my mother’s recipe from the 60’s, my family has baked this granola for family and friends for over 50 years. I started the company at the end of 2010 when I realized that I would soon be an empty nester. I had completed a detox diet where I was gluten-free for 2 months and found very little yummy foods to really sink my teeth into. I decided to make a gluten-free granola that was as delicious or better than our original recipe.
I also made it 100% organic and cut down on the maple syrup so that it has low sugar content. Over 20 years ago I moved to Boulder because I resonated with Boulder values and I wanted to create a Boulder brand that represents what is important to me, all the unique qualities of leading a healthy, active lifestyle, taking your time to enjoy life; family, nature, work, fun and living up to your fullest potential.
What is your proudest accomplishment?
We have held true to our core values. We are super conscious about what we put in our products, are aware of our impact on the environment and how we interact with our customers and the people we work with. We started the Bulk Jar Club at local Farmers’ Markets where customers can buy our bulk granola in a mason jar and come back and switch out the empty jar for a full one, eliminating wasteful packaging.
How does your business serve your local community?
We are involved with many local activities, from bike to work days to fundraising events as well as sponsoring local organizations. We source many of our ingredients and professional services locally as well as employ locally from our community.
What are you reading right now and why did you choose it?
I am re-reading A Story Like the Wind by Laurens Van Der Post.
I don’t have much time to read but when I do, I want to relax and get lost in another world. The Life of Pi was my last one, fantastic. I also love to read novels about extreme adventures, like Into Thin Air and Touching the Void. I read a lot about whales and dolphins also, since they have been a great love and concern of mine for many years. Please check out the movies, BLACKFISH and The Cove if you haven’t seen them yet.
How do you want to make a difference?
It would be awesome if our granola from “granola crunching, tree-hugging” Boulder could be an avenue for a greater message. I would like to start blogging and writing more about what inspires me about changing people’s awareness about food. It’s great what is going on with our awareness about Non-GMO foods. I would like to spread the word about the benefits of organic foods. Most importantly, to encourage more of this “waking up” to questioning what is going on in our mainstream society, empowering people in our country to educate themselves about many decisions they make about their lifestyle and health choices. I would also like people to feel like they are “coming home” when they see and open a bag of our granola and that they feel welcomed and accepted no matter what. Our logo of the heart with the peace sign in it as well as our tagline, “Unleash Your Inner Hippie” is meant to welcome people into our world.
Where do you see yourself in 10 years?
Managing a national organic food company and spreading the word about healthy foods and lifestyle as well as being involved in organizations that support young people’s endeavors to make a difference in the world. Working with a passionate, hardworking and skilled team, we will be a transparent company that will serve as an example of a green, sustainable and honest company.
As a Boulder-based company, America's Best Organics is thrilled to offer Chocolate Chip, Cranberry and Gluten-free Original Boulder Granola in our gift box colletions, including the Mountain Morning Organic Gift Box. We enjoy Boulder Granola for breakfast or snacks on the go! What's better than a product from the granola capital of the country--Boulder, Colorado?!
America's Best Organics is your answer to good for you and good for the planet gifts for all occasions--birthdays, baby showers, college care packages, thank yous, client appreciation, holidays and more! Visit our website to shop the collection - www.AmericasBestOrganics.com.