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Kimberly Crupi Dobbins, the Founder of Simple Squares, Tells America's Best Organics her Inspring Story
Submitted by Shoshana on Thu, 12/12/2013 - 11:52
What inspired you to start your business?
I was challenged with a health issue and as a result placed on an elimination diet. These are diets that temporarily eliminate foods that cause inflammation in the body, in order to identify any triggers. For 60 days, I was unable to eat wheat, gluten, dairy, soy or refined sugars. Quite a feat for a lover of snacks! As a result, I began experimenting in the kitchen with whole foods that would give me a delicious, yet healthy, on-the-go treat. Thus became the Simple Square.
What is your proudest accomplishment?
With the business, I would have to say it is in securing a fantastic team who is incredibly intelligent, loyal and determined.
How does your business serve your local community?
We donate product to the food banks where we craft SIMPLE. In addition, we just began working with the Whole Kids Foundation and hope to be able to spread the word about how SIMPLE foods can be healthy and delicious.
How do you want to make a difference?
As a former teacher, I am a strong believer that education is where it all begins. Regarding healthy eating habits and a simple lifestyle, let’s start with teaching throughout childhood and spreading the word organically.
What tech gadget can you not live without and how does it make a difference in your life?
By far my iPhone - and apps like TripIt and Tempo keep me on track. As any entrepreneur will attest, when starting a business, you are a jack-of-all-trades. Having virtual assistance is critical to keeping the business afloat.
Where do you envision yourself in 10 years?
My life is continually evolving, I’m not sure where I will be in 10 years, but hope I have family and friends by my side.
One of the reasons we love Simple Squares is because, well, they are so simple. Food has become so complicated these days with so many added ingredients and processing. We were thrilled to find a snack product for our gifts that we could pronounce all of the ingredients, tastes great and is truly satisfying. Go ahead, give them a try. Cinna-Clove and Sage Simple Squares are offered in several of our gift collections.